What is the Alter Ego Effect™?

What Is the Alter Ego Effect?

What is the Alter Ego Effect?

Every day you assume the identities of the different roles you play — mom, dad, professional, business owner, athlete, wife, husband, and the list goes on.

And then there are identities we’d love to have — super sales pro, fit physical specimen, adventurer, and more.

What keeps us from acting on those desires is something between our ears. Whether it’s doubt, fear or an inability to see yourself as the ‘type of person’ who can achieve that goal.

But what if there was something you naturally did as a kid that acts like a key to unlock more courage, confidence and creativity, so you can take the actions you want to take?

If you’ve ever wished you could be more like someone or something else: a superhero, movie character, mentor, role model…even a favorite animal…that’s a signal from a naturally operating part of your psyche, and it’s not a bad thing.

Because you’ve just found the starting point for an Alter Ego…

Every day you assume the identities of the different roles you play — mom, dad, professional, business owner, athlete, wife, husband, and the list goes on.

And then there are identities we’d love to have — super sales pro, fit physical specimen, adventurer, and more.

What keeps us from acting on those desires is something between our ears. Whether it’s doubt, fear or an inability to see yourself as the ‘type of person’ who can achieve that goal.

But what if there was something you naturally did as a kid that acts like a key to unlock more courage, confidence and creativity, so you can take the actions you want to take?

Because you’ve just found the starting point for an Alter Ego…

What if all the obstacles actually holding you back were internal?

And there was a simpler way to overcome them?

Here’s the thing — you already have the tools to get everything you want and more.

Thanks to a phenomenon called “Enclothed Cognition” — which is a fancy way of saying that if you adopt an Alter Ego that makes you feel like a badass, you actually BECOME that badass — you CAN be more deliberate, purposeful and inspired to truly show up, like YOU most want to.

An Alter Ego is not about pretending or faking it til you make it. Beyonce used Sasha Fierce. Kobe Bryant used the Black Mamba. David Goggins used Goggins. Janet used Super Janet and each of these people used this natural concept to actualize their best self.

So whatever area you’ve wrongly convinced yourself requires more courage, confidence and motivation, maybe it’s time to unlock your heroic self, with an Alter Ego.

How will an Alter Ego unlock your most heroic self?

Who is the Alter Ego Effect™ for?

From the creative entrepreneur who resisted their craft, to the accomplished military officer who wanted to be a warmer dad at home, Todd Herman’s clients have discovered there is no end to the parts of their lives they could improve by using Alter Egos.

Entrepreneurs

Leverage your Alter Ego to confidently wear all the hats of entrepreneurship and shield yourself from the doubts, fears and worries that crop up.

Athletes & Entertainers

Stepping onto the field, stage, court or any arena demands a level of self-confidence and peak performance that an Alter Ego can help sustain.

Sales Professionals

Use your Alter Ego to bust through common barriers and unleash the skills you already have to win the sale.

Creatives

Find out how others have used Alter Egos to break free from doubt, fear and imposter syndrome so you can start getting more of yourself out there.

Families

Tap into your Alter Ego to enjoy family time even after a long, hard day. PLUS, help your kids overcome self-doubt with their own Superpowers.

You!

No matter what internal demons you battle, an Alter Ego is the fastest and most powerful way to bring the best of you to the world you live in.