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Todd has written the definitive playbook for people striving to achieve great things! This will not only inspire people but give them a real tool to help win at life.

Neil PatelEntrepreneur and Author

In this book Todd takes you on a mind-expanding journey to find your Heroic Self. If you want a stronger mental game - get this book!

Emily FletcherActress & Founder of Ziva Meditation

My first thought: "This book is going to change minds and change lives." My second thought: "How can I get this book into all of my customers hands!"

JJ VirginCelebrity Nutritionist

This needs to be required reading for every ambitious soul! Finally, a book to help conquer the challenges of doing hard stuff by someone that's coached top performers!"

Brian SmithUgg Founder and Best-Selling Author

I used this exact strategy to get to the top of my sport. This is truly what elite professionals do to win. This book is a gift!

Frank ShamrockUFC Champion, Entrepreneur, and Philanthropist

Who is the Alter Ego Effect™ for?

From the creative entrepreneur who resisted their craft, to the accomplished military officer who wanted to be a warmer dad at home, Todd Herman’s clients have discovered there is no end to the parts of their lives they could improve by using Alter Egos.

Entrepreneurs

Leverage your Alter Ego to confidently wear all the hats of entrepreneurship and shield yourself from the doubts, fears and worries that crop up.

Athletes & Entertainers

Stepping onto the field, stage, court or any arena demands a level of self-confidence and peak performance that an Alter Ego can help sustain.

Sales Professionals

Use your Alter Ego to bust through common barriers and unleash the skills you already have to win the sale.

Creatives

Find out how others have used Alter Egos to break free from doubt, fear and imposter syndrome so you can start getting more of yourself out there.

Families

Tap into your Alter Ego to enjoy family time even after a long, hard day. PLUS, help your kids overcome self-doubt with their own Superpowers.

You!

No matter what internal demons you battle, an Alter Ego is the fastest and most powerful way to bring the best of you to the world you live in.

After 22 years of working with elite athletes, performers and leaders, Todd Herman breaks down how to create your Alter Ego and achieve the seemingly impossible.

After 22 years of working with elite athletes, performers and leaders, Todd Herman breaks down how to create your Alter Ego and achieve the seemingly impossible.

His professional programs are delivered to over 200,000 professionals annually in 73 countries and have been featured on Sky Business News, The Today Show, The NY Times, CBS Radio, Huffington Post, Business Insider and the Boston Herald has called him a “Training Superstar”.

Herman also shares his own story in the book. As a young man, he knew that inside was a confident, self-assured and intelligent person who could help others get better results in their lives. When he started using Superman’s classic trick — putting on a pair of glasses — he learned to trigger the specific traits he needed to achieve his goals.

Why I wrote this book

I’m on a mission to show people the true, raw power an Alter Ego can bring to their life.

I’m on a mission to show people the true, raw power an Alter Ego can bring to their life.
  • ​I’ve spent over 15,000+ hours working with elite performers in multiple fields applying the Alter Ego and now I want to bring this concept and my process out of the world of the elite and into the mainstream, so more people can realize their greatness.
  • To show you, even though you constantly face daily obstacles, you can still have fun, be more playful and un-tap the dynamic force of your imagination to create a completely new experience for yourself.
  • ​To empower more people to get out of their own way, and help them realize a new possibility. The way the mind processes an Alter Ego, it creates a hidden door to access more of your capabilities and move around challenges with more calm, confidence and conviction.
  • To share many examples of people that have used Alter Egos throughout history, so you know you’re a part of a larger tribe. In fact, the glasses on the cover are a symbol of one of the most important figures of our time! There are numerous stories of others I can’t wait to share with you!

As you dig into this book, you’ll most likely have the response thousands have shared with me over the years with hushed tones, “I feel like I’ve already been using this.”

And my response has always been the same, “I know you have. Because it’s the most natural thing to do as a human being — use your imagination to play with a new idea of who you are, what you can do, so you can create a different result.”

CLAIM YOUR FREE BONUSES

Buy the book and then forward your receipt to book@toddherman.me. Then, we’ll email you these bonuses:

1

The Alter Ego Effect™ Book Companion Guide:

In this guide, you’ll discover:
The Field of Play model and how both external and internal factors influence how we perform
What a Moment of Impact is and examples to help you narrow in on the moments when you need an Alter Ego most
A list of Positive Emotions so you can pick the ones most important for your Alter Ego to embody
Examples of Character Traits so you can continue to flesh out the details of your Alter Ego
And so much more!
2

Chapter 1 Download:

We’ll send you the first chapter of the book, in both PDF and audio format, for immediate consumption.
3

Access To Our Free Community Of Superheros Like You:

Join a community of like-minded superheroes where you can continue to develop your strengths, learn more about using an Alter Ego to have more fun with life and surprise yourself with what you can achieve.

CLAIM YOUR FREE BONUSES

Buy the book and then forward your receipt to book@toddherman.me. Then, we’ll email you these bonuses:

1

The Alter Ego Effect™ Book Companion Guide:

In this guide, you’ll discover:
The Field of Play model and how both external and internal factors influence how we perform
What a Moment of Impact is and examples to help you narrow in on the moments when you need an Alter Ego most
A list of Positive Emotions so you can pick the ones most important for your Alter Ego to embody
Examples of Character Traits so you can continue to flesh out the details of your Alter Ego
And so much more!
2

Chapter 1 Download:

We’ll send you the first chapter of the book, in both PDF and audio format, for immediate consumption.
3

Access To Our Free Community Of Superheros Like You:

Join a community of like-minded superheroes where you can continue to develop your strengths, learn more about using an Alter Ego to have more fun with life and surprise yourself with what you can achieve.

but todd, what about being authentic?

order your copy

Click on the icon of your favorite bookseller below to order.