The Alter Ego Effect™ Method Masterclass

A transformative program to unlock the hero inside you.

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Overcome resistance · Perform at peak levels · Achieve your greatest ambitions

Mobilize your inner superhero with the Alter Ego Effect™ Method Masterclass.

The Alter Ego Effect™ Method Masterclass dives deep into the framework for developing a secret identity to leverage the strengths buried inside you and transform your life.

Get results you never thought possible — through your secret identity.

For high-achievers like you, it’s next-level frustrating to look at your results and know they don’t truly reflect who you are.

You know you can achieve great things. You know you have the talent, the drive, and the desire. But something keeps getting in your way and is keeping you from operating at your best.

You’re ready for more intentionality. You want to make choices consciously and take control in high-impact moments, so everything you’ve trained, practiced, and worked for, shows up brilliantly on your Field of Play.

Activate peak performance when it matters most

Want to get clear on what’s holding you back?

In most cases, it’s your own doubts, worries, stories, and judgments that become so overwhelming. They effectively keep you from achieving your most ambitious goals. A single frustration or problem can stop you in your tracks and leave you wondering what went wrong.

The natural reaction is to try and push through. To devise a plan and force yourself to come at your goal head-on and push through what’s holding you back.

But if you want to face challenges with grit, make choices with intentionality, and accomplish goals with grace, you can’t meet force with force. It’s a losing battle.

Why? Because your unconscious mind is far more powerful than your conscious mind. What you need is a reliable game plan to get out of your own way, so you can:

  • Take that winning shot
  • Secure a lucrative deal
  • Deliver an outstanding performance
  • Stay calm under stress
  • Navigate a difficult conversation
  • And more…

The good news is you already have a superpower inside of you to help you achieve your greatest ambitions: your creative imagination. It’s time to unleash it.

Your creative imagination
is key to overcoming resistance

Remember playing pretend as a child?

Maybe you called on your inner Olympic gymnast to swing across the monkey bars. Or you became a famous chef when baking a batch of cookies. Or you transformed into a news reporter to give a school presentation.

As we grow up, we forget the power of our own imagination. We’re told the act of “playing pretend” is childish.

It’s not. In fact, that idea is dead wrong. There’s a whole lot of wisdom within your natural creative imagination.

Those secret identities (or “Alter Egos”) are still there, sitting on the bench, waiting for you to activate them.

Using the proven Alter Ego Effect™ Method, you can tap into the imagination-driven behavior you used as a child in a methodical way — building your own secret identity to respond to the challenges you face as an adult.

People have been using Alter Egos for millennia to help them reach peak levels of performance. These imaginary second selves help us exhibit bold courage and make choices we ordinarily struggle with, so you can see real, lasting results. This isn’t about fighting force with force, head on. It’s about opening a trap door that completely neutralizes those negative, unconscious thoughts. While the concept of Alter Egos isn’t new, Todd Herman has revolutionized the mental game space by creating a proven strategy for developing a powerful inner hero.

The process goes like this:

1

Identify Your Field of Play

Focus on the part of your life where your performance needs a boost — at home, at work, or in social situations. Target the critical Moments of Impact where a change in how you show up will make ALL the difference, and identify the behaviors and frame of mind you need
to succeed.
2

Create Your Alter Ego

Use a proven system to build a “secret identity” designed to help you eliminate doubt and kick ass on your Field of Play. You’ll learn how to activate your Alter Ego at a moment’s notice, empowering you to perform with the excellence you know is inside you...even when unexpected obstacles arise.
3

Use Your Superpowers

Take your Alter Ego to the streets. You’ll discover how to trigger your transformation and turn those superpowers on when you need them. Unleash your heroic qualities, behaviors, and choices so you can succeed as never before.

Let’s be clear

The Masterclass won’t turn you into someone you’re not. It’s not a method to “fake it ‘til you make it.”

Instead, it will help you uncover the superhero already inside you. In this program, you’ll drill straight into the power of your subconscious and tap into your CORE self, so you can make success inevitable — whether it’s at home, in your business, on stage, or anywhere else in your life.

BUY NOW

I used this exact strategy to get to the top of my sport. This is truly what elite professionals do to win.

Frank ShamrockUFC Champion, Entrepreneur, and Philanthropist

Bring your Alter Ego to life

This self-guided Masterclass builds upon the ideas laid out in Todd’s WSJ bestselling book, The Alter Ego Effect™. With 4 in-depth modules that show you how to build and leverage your Alter Ego, you can elevate how you show up in the most important areas of your life.

Module 1

Course Overview & Introduction to The Alter Ego Effect Method

  • Identify your goals, so you have clarity on the journey ahead and know exactly what area of your life you want to improve.
  • Uncover the secrets behind the Alter Ego Effect and how it’s different (and more effective) than anything else you’ve tried.
  • Unlock the 4 layers of the Alter Ego Effect Model, and discover where you currently stand, so you can create a plan moving forward.
  • Determine how you’re showing up (we call this your Field of Play) by identifying if you have an Ow or a Wow Mindset.
  • Understand the difference between the Ordinary World and the Extraordinary World and what it means to live in each.

Module 2

Choose Your Field of Play & Name the Enemy

  • Choose when and where you want to show up as your most Heroic Self (you’ll select your Fields of Play here to stay focused).
  • Get clear on what you want using a streamlined Target Mapping Technique that helps you focus on your goals.
  • Identify the specific Moments of Impact when you can activate your Heroic Self.
  • Uncover your enemy, and the common and hidden forces keeping you trapped in the Ordinary World.
  • Identify the story you’ve been living so far and the new story you want to live going forward.

Module 3

Create Your Extraordinary World & Identify Your Superpowers

  • Design your Extraordinary World, so you have a clear vision of where you’re headed.
  • Determine exactly what you’re fighting for, which Universal Theme it represents, and your deepest why around its importance.
  • Identify your superpowers in detail through the Alter Ego Effect Method Signature Process, so you can leverage them during Moments of Impact.
  • Name your Alter Ego, so you can give it even deeper significance and power, through our easy-to-follow system.

Module 4

Build Your Alter Ego & Take It to the World

  • Bring your Alter Ego to life through effective immersion and observer techniques.
  • Develop your Alter Ego’s Origin Story, so it’s grounded in a strong purpose.
  • Choose a Totem or Artifact that serves as a physical reminder of your Alter Ego.
  • Craft an activation event, so you can step into your Alter Ego when you need it.
  • Learn how to supercharge your Alter Ego for those times when you need that extra push to move forward.
  • Apply the 6 Mindsets to Success to your life, so you can show up as your Heroic Self in your chosen Field of Play.

Here’s what you won’t find in the Masterclass: Fluff.

Each module contains:

Scientifically-proven methodologies

The Ego Effect™ Method has been tested and proven over two decades on more than 75,000 elite athletes, performers, and business owners — with countless case studies and testimonials.

Downloadable recordings and worksheets

Access all of the materials online and offline, so you can learn and implement anytime and anyplace that’s convenient for you. As your needs evolve, revisit the materials, which are designed to grow with you.

Targeted missions and quests

It’s not enough to absorb knowledge. You can only gain wisdom by applying it. That’s why you’ll receive a series of strategic missions and quests to keep you focused, deepen your understanding, and empower you to get out there as the hero you are.

Comprehensive videos and resources

You’ll be guided every step of the way through in-depth video trainings with PDF worksheets, checklists, and resources you can use to guide your journey.

Private member portal

The materials of the Alter Ego Effect™ Method Masterclass are life-changing, and can be revisited again and again. You’ll get lifetime access to your member portal, so you can return to the process for all Fields of Play.

Your investment to join The Alter Ego Effect Masterclass is $199

You’ll get access to all 4 modules — including the videos, resources, worksheets, missions, quests, private community and member portal.

BUY NOW

The material is extremely powerful, accessible, and actionable. This class and book were transformational for me. I now have a way to identify and frame this demon in my head. The Alter Ego is the ideal tool to move past it.

- Nicole R.

I now have a valuable and foolproof way to provide me with the motivation and clarity of thought I need to face any situation with confidence.

- Sam P.

Thank you! I think this is the secret key to unlocking our success powers in life!! Ironically, it's things we sort of know and play with but have been doing it spasmodically, here and there, rather unconsciously. You provide a system and clearly spell out the exact steps and procedures to make this work for us, instead of against us, to unleash our inner allies instead of our letting those nasty gremlins of fear and doubt run amok.

- Linda C.

You just got me to create AND walk the path to leveling up my own skill-set for the sake of this newly created “being”. ✨Brilliant✨

Keep doing the transformative work that inspires people to live with excellence and power.

- Michelle G.

Meet your guide, Todd Herman.

When you’re committed to showing up as the highest-achieving version of yourself, you want Todd Herman, peak-performance coach and metal game strategist, in your corner.

A farm boy from Alberta, Canada, Todd leveraged his own Alter Ego to become an advisor to Olympic and professional athletes, business leaders, and entrepreneurs. His training company, Herman Performance Systems, and his unique 90 Day Year model, empower professionals in sports and business to achieve their goals.

Through his work, the Alter Ego Effect™ Method was born, and he’s leveraged this methodology to help thousands of high-achieving, ambitious people get the results they desire (and never thought possible). Named by the Boston Herald as a “Training Superstar”, Todd has shared his methods with the world through his bestseller, The Alter Ego Effect: The Power of Secret Identities to Transform Your Life. Since then his work has been featured on the Today Show, Sky News, Inc. Magazine, CBS, Business Insider, and more. Todd developed the Alter Ego Effect™ Method Masterclass to bring his system to more people, in a more immersive way — because when more people activate their most heroic self they make a bigger impact and the world becomes a better place.

Named by the Boston Herald as a “Training Superstar”, Todd has shared his methods with the world through his bestseller, The Alter Ego Effect: The Power of Secret Identities to Transform Your Life. Since then his work has been featured on the Today Show, Sky News, Inc. Magazine, CBS, Business Insider, and more.

Todd developed the Alter Ego Effect™ Method Masterclass to bring his system to more people, in a more immersive way — because when more people activate their most heroic self they make a bigger impact and the world becomes a better place.

You just got me to create AND walk the path to leveling up my own skill-set for the sake of this newly created “being”. ✨Brilliant✨

Keep doing the transformative work that inspires people to live with excellence and power.

- Michelle G.

Thank you! I think this is the secret key to unlocking our success powers in life!! Ironically, it's things we sort of know and play with but have been doing it spasmodically, here and there, rather unconsciously. You provide a system and clearly spell out the exact steps and procedures to make this work for us, instead of against us, to unleash our inner allies instead of our letting those nasty gremlins of fear and doubt run amok.

- Linda C.

I now have a valuable and foolproof way to provide me with the motivation, confidence, and clarity of thought I need to face any situation with confidence.

- Nicole R.

I now have a valuable and foolproof way to provide me with the motivation and clarity of thought I need to face any situation with confidence.

- Sam P.

Get your questions answered

Is the Alter Ego Effect™ Method Masterclass a good fit for me?

If you want to transform how you show up for the most pivotal moments in your life — if you see a gap between your desired outcomes and your current results in any area of your life — the Alter Ego Effect™ Method is for you.

You’ll get the most out of the Masterclass if you’ve read Todd Herman’s bestseller, The Alter Ego Effect™, and want to get more instruction, depth, and nuance when creating your own Alter Ego, as well as examples of real-life Alter Egos in action — whether in business, life, career, parenting, or sport.

Inside the Masterclass, you’ll find guidance for putting the method to use in your life. The Masterclass benefits high-achievers of all stripes. Everyone is gifted with a creative imagination, and this program will show you how to leverage it to combat resistance, face challenges head on, and perform at levels you never thought possible.

How much time will I need to devote to the materials?

The Alter Ego Effect™ Method Masterclass is a 4-module DIY program walking you through every detail of creating a fully-formed Alter Ego to transform your life. (Yes, it sounds dramatic… and yes, it’s real.)

The Masterclass will ask you to reflect honestly and deeply throughout the process, so the time you take is up to you. We recommend setting aside a few hours for each module.

What kind of resources will I receive when I join?

You’ll get access to video lessons and detailed workbooks with thought-provoking questions, examples, and instructions for each module. Every aspect of the program is delivered virtually, so you can complete it at your own pace, from anywhere in the world. You’ll also be invited to a private community of other high-performers building their Alter Egos. All of that for a $199 investment.

How do I get started?

Okay, high-performer — you’re ready to kick this process off. Your first step to joining the Masterclass is to purchase the course. Once you do so, look for an email with your next steps.

Uncover the hero already inside of you — guaranteed

“The Alter Ego Effect™ Method has been proven over the course of two decades and been tested by more than 75,000 professionals, through a combination of scientific research and practical application. It’s helped athletes land a spot in the Olympics, entrepreneurs secure major clients, and top-performers navigate challenges with toughness and dignity.

If you do the work and follow the process, you’ll see incredible results. I’m so confident, I’m backing this Masterclass up with a risk-free guarantee.

If for whatever reason you do the work but do NOT see a notable change in your performance, email me within 30 days of your enrollment date. As long as you’ve put in the effort on your end, I’ll return every dime of your investment.”

— Todd Herman

The ball’s in your court.

Buy the Alter Ego Effect™ Method Masterclass

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