A farm boy from Alberta, Canada, Todd leveraged his own Alter Ego to become an advisor to Olympic and professional athletes, business leaders, and entrepreneurs. His training company, Herman Performance Systems, and his unique 90 Day Year model, empower professionals in sports and business to achieve their goals.
Through his work, the Alter Ego Effect™ Method was born, and he’s leveraged this methodology to help thousands of high-achieving, ambitious people get the results they desire (and never thought possible). Named by the Boston Herald as a “Training Superstar”, Todd has shared his methods with the world through his bestseller, The Alter Ego Effect: The Power of Secret Identities to Transform Your Life. Since then his work has been featured on the Today Show, Sky News, Inc. Magazine, CBS, Business Insider, and more. Todd developed the Alter Ego Effect™ Method Masterclass to bring his system to more people, in a more immersive way — because when more people activate their most heroic self they make a bigger impact and the world becomes a better place.