The Alter Ego Effect

Interview with Dr. Amen

How To Become the Hero Inside You

“What if the key to becoming your best self… is already inside you—waiting to be activated?

In this inspiring episode, Dr. Daniel Amen and Tana Amen talk with performance coach and bestselling author Todd Herman about the proven mental strategies used by Olympic athletes, Super Bowl champions, and top executives to crush self-doubt and perform at the highest level.

Drawing on decades of coaching experience and insights from his bestselling book The Alter Ego Effect™, Todd shares how stepping into a powerful identity—like Kobe Bryant’s “Black Mamba” or Beyoncé’s “Sasha Fierce”—can help you overcome fear, unlock confidence, and tap into your hidden strengths.

Whether you’re chasing a big goal or trying to heal from past pain, this episode will show you how to bridge the gap between who you are and who you need to be.”

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Who is the Alter Ego Effect™ for?

From the creative entrepreneur who resisted their craft, to the accomplished military officer who wanted to be a warmer dad at home, Todd Herman’s clients have discovered there is no end to the parts of their lives they could improve by using Alter Egos.

Entrepreneurs

Leverage your Alter Ego to confidently wear all the hats of entrepreneurship and shield yourself from the doubts, fears and worries that crop up.

Athletes & Entertainers

Stepping onto the field, stage, court or any arena demands a level of self-confidence and peak performance that an Alter Ego can help sustain.

Sales Professionals

Use your Alter Ego to bust through common barriers and unleash the skills you already have to win the sale.

Creatives

Find out how others have used Alter Egos to break free from doubt, fear and imposter syndrome so you can start getting more of yourself out there.

Families

Tap into your Alter Ego to enjoy family time even after a long, hard day. PLUS, help your kids overcome self-doubt with their own Superpowers.

You!

No matter what internal demons you battle, an Alter Ego is the fastest and most powerful way to bring the best of you to the world you live in.

Ready to tap into your inner greatness by using an Alter Ego?

Join Todd Herman, the renowned performance coach who helped Kobe Bryant create the Black Mamba, in his next Alter Ego workshop.

Enter your contact information below to get on the waitlist and be the first to hear about upcoming workshops and other exclusive offers to help you unleash your best performancee.

Don't miss out on this opportunity to transform your life – sign up now!