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Todd Herman has written the definitive playbook for people striving to achieve great things! This will not only inspire people, but give them a real tool to win at life.

Neil Patel, Entrepreneur and Author

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My first thought: ‘This book is going to change minds and change lives.’ My second thought: ‘How can I get this book into all of my clients’ hands!’

JJ Virgin, Celebrity Nutritionist, Fitness Expert & NYT Bestselling Author

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Todd takes you on a mind-expanding journey to find your Heroic Self. If you want a stronger mental game - get this book!

Emily Fletcher, Founder Ziva Meditation, Author of Stress Less, Accomplish More and Former Actress

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This needs to be required reading for every ambitious soul! Finally, a book to help conquer the challenges of doing hard stuff by someone that’s coached top performers!

Brian Smith, UGG Founder & Bestselling Author

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I used this exact strategy to get to the top of my sport. This is truly what elite professionals do to win. This book is a gift!

Frank Shamrock, UFC Champion, Entrepreneur & Philanthropist