• $997 ONLY $227!  
  • (77% discount)



Join Todd Herman, author of The Alter Ego Effect, for a 4-week LIVE Online Masterclass as he teaches you how to use the Alter Ego that's always been nested inside you to achieve results you may have thought were never even possible. 

You'll discover how to step into life with more intention, command any situation with greater control and overcome self-doubt to finally get out of your own way and achieve your greatest ambitions. Class begins March 14th!

You'll never have the opportunity to do this LIVE with Todd again - Save your spot now!



Your guide during this exclusive 4-Week Live Online Masterclass is Todd Herman, performance advisor to Olympic and professional athletes, business leaders, and entrepreneurs. 

Todd is author of the newly released WSJ Bestselling book, The Alter Ego Effect, The Power of Secret Identities to Transform Your Life. He's helped craft the alter egos of hundreds of professional, Olympic and amateur athletes around the world and is excited to now share this powerful method far and wide.

For 22 years, his training company, Herman Performance Systems, has focused on helping achievers and ambitious people in sports & business achieve wildly outrageous goals while enjoying the process.

Named by the Boston Herald as a “Training Superstar”, Todd has been featured on the Today Show, Sky News, Inc. Magazine, CBS and Business Insider among others.

Todd grew up a farmboy in Schuler, Alberta, Canada, and now lives in NYC with his wife, Valerie, and their 3 young children. He's excited to bring this special one-time LIVE Masterclass to you!

The Goal An Unstoppable YOU 

Course Format Online - LIVE & Recorded 

Course Length 4 Weeks 

Support Live Q&A

What is it?  

This exclusive Masterclass is a one-time opportunity to be taught the Alter Ego Method LIVE online by Todd Herman himself. This 4-week experience includes live Q&A sessions, PDF downloads, missions and activities.

Who is it for?  

Whether you're a parent, athlete, entrepreneur, artist, entertainer, or anyone who wants to live life to the fullest, the Alter Ego Method can work for you. You have everything you need inside you. Finally learn how to bring it out.

 Where does it happen?  

Taught fully online, you'll receive a private link to join Todd each week for class. Every class is recorded and will be made available inside our private student portal. Catch every class live, or watch the recordings at the best time for you.

How does it work?  

The Masterclass dives deep into the concepts of the book, The Alter Ego Effect, helping to bring them to life as you take in the weekly lessons and embark on missions to activate your Heroic Self.

When does it start?  

Live classes begin on March 14, 2019. Q&A Sessions take place after each lesson, so if you can't attend any of the classes live, you can submit questions in advance and review the recordings.

How can it help?  

Through the Alter Ego Method, anyone can step into the version of themselves that they've longed to be and need to be in order to get the results they desire and may never even have thought possible.


Join Todd Herman for this one-time opportunity to deep-dive into the Alter Ego Method with him LIVE during this 4-week long Masterclass experience.

Proven By Science  

These methods are scientifically proven to work; Todd has been honing the process with elite athletes, leaders and entrepreneurs for decades, and is now making it accessible to all.

Real-Time Live Classes & Support Sessions  

During this one-time exclusive experience, Todd will hold Q&A sessions to guide you and answer your Alter Ego Method questions live each week. 

Targeted Missions & Quests  

Just learning about a concept isn't enough. Missions are designed to deepen your understanding and take important steps to get you out onto the field of play as your Heroic Self.

Downloadable Recordings & Worksheets/Resources  

All recorded videos, worksheets, checklists and resources are downloadable so you can take it with you when and where it's convenient.



Week 1: Overview of the Course and the Alter Ego Model

  • Gain clarity on the journey ahead and identify goals for what you want to improve in your life
  • Understand why the Alter Ego Effect works and why it's different than anything you've ever tried
  • Learn the 4 layers of the Alter Ego Model and discover where you currently stand
  • Identify if you are showing up with an OWW or WOW mindset on your different fields of play
  • Understand the Ordinary and Extraordinary Worlds and what it means to to live in each

Week 2: Choosing Your Field of Play and Overcoming the Enemy 

  • Choose the field of play where you want to show up as your Heroic Self 
  • Use the Target Mapping technique to get clear on what you really want
  • Identify your Moments of Impact and what's stopping you from being your Heroic Self
  • Uncover the common and hidden forces that the enemy is using to keep you trapped in the Ordinary World
  • Identify the story you've been living so far and the story you want to live going forward

Week 3: Your Extraordinary World and Your Superpowers 

  • Identify and detail what you want your Extraordinary World to look like 
  • Learn what the 4 Universal Themes are and identify what you are fighting for and complete the 5 Why's Exercise
  • Use the Alter Ego Method Signature Process to identify your superpowers
  • Detail your superpowers and how they show up on the Field of Play or Moments of Impact
  • Name your Alter Ego using our easy-to-follow system

Week 4: Building and Taking Your Alter Ego Into the World 

  • Learn the Immersion and Observer Techniques and use one to create your Alter Ego
  • Create your Alter Ego's Origin Story
  • Choose your Totem or Artifact and craft your activation event so that it helps you switch seamlessly into your Alter Ego exactly when you need it
  • Learn 2 ways to throw a ground punch for those times when you need that extra gear to move forward
  • Learn how to apply the 6 Mindsets to Success so that you can show up as your Heroic Self in your chosen field of play and your Moments of Impact


It's already inside you

Using an Alter Ego isn't creating a self that's different than your own self. It's not 'fake it 'til you make it'. It's tapping into your CORE self, the self that's always been there.

It's like a trap door into your powerful subconscious 

Tapping into an Alter Ego is like opening a trap door to the subconscious. It's a more powerful, consistent, and reliable source than willpower or affirmations alone could ever be. 

Anyone can do it

This is an extraordinarily normal process that human beings have the unique ability to do - use creative imagination. Now you can use it intentionally and combat any resistance.


LIVE Online Lessons and Q&A with Todd Herman

This will be the only time that Todd will be teaching this Masterclass LIVE! You'll receive a private link to join the weekly live video conferences with Todd and your fellow students. Each lesson will last 30 minutes followed by 60 minutes for Q&A so you'll be sure to understand the methods and the nuances of it. You'll have the opportunity to have your questions answered as well as learn from others' experiences.

PDF Worksheets, Checklists, and Resources

Comprehensive PDF worksheets, checklists and resource guides help you to follow and apply the Alter Ego processes and methods. Download and save these PDFs and use them over and over again for your different fields of play and as your needs evolve.

Private Member Portal - Lifetime Access

All Masterclass recordings and materials will be loaded to the private member portal for easy access. You'll have lifetime access to the membership site so you can review the class content as many times as you like, at your own pace. All content is downloadable so you can take it with you on the go - take in the content in the way that works best for you.

Private Masterclass Community

You'll have access to a private students-only community where you can connect with your fellow Alter Ego Method Masterclass members. Ask questions, share your wins, get the support of the community and the team as you go through the class and the experience together. 


There's No Risk with Our Money-Back Guarantee

Money-Back Guarantee

The Alter Ego Method is proven to work so I’m extremely confident that if you do the work and follow the process, you’ll see incredible results and I back that up with my risk-free guarantee. If for whatever reason you’re the rare person that does NOT make a notable change, email me within 30 days of your enrollment date and I’ll return every dime of your investment.

- Todd Herman