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hi, i’m todd herman

I help peak performers achieve their most ambitious goals.

I’ve clocked over 15,000 hours working one-on-one with people from all backgrounds and circumstances.

When you train & coach so many elite professionals, you get to see what they ACTUALLY do to win.

My execution and mindset strategies and systems are used by businesses, entrepreneurs, entertainers, athletes and doing hard things.

I’ve been through some hard stuff of my own and I understand the things that drive people are often complex and nuanced.

Although I’m known for being brutally honest and often tough on my clients, I’m also deeply empathetic and compassionate because I know how important it is to not treat everyone like a nail, just because you’re a hammer.

There are a number of long-term strategies in the “inner game” toolkit that can be used to help someone perform to their capabilities, like:

I developed the Alter Ego Effect™ to help my clients get consistent results, very quickly.

There are a number of tools in the “inner game” toolkit that can be used to help someone perform to their capabilities, like:

However, these are long-term strategies. I developed the Alter Ego Effect™ as a way to help my clients get consistent results, very quickly.

Officially...

Todd Herman Has Been Working With The Highest Achievers In Sports And Business For Over Two Decades.

Todd Herman has been helping ambitious achievers do hard things since Bieber was a baby. That’s 1997 if you’re doing the math. He’s built peak performance development systems and been a strategist for ambitious entrepreneurs, athletes, and leaders who want to achieve wildly outrageous goals.

He’s helped clients reach the Olympic podium, build multimillion-dollar companies, and more importantly master their inner game so they enjoy the process on the way to victory. The Boston Globe called him, ‘A Sports Training Superstar’ and he’s been featured in over 1,000 media platforms. His signature business performance system, 90 Day Year, has been named the world’s top leadership and skill development program — twice!

Todd is the author of the WSJ bestselling book The Alter Ego Effect™: The Power of Secret Identities to Transform Your Life. He lives in New York City with his wife and three young children, and is currently the world’s worst ukulele player, but working on it.

Officially...

Todd Herman Has Been Working With The Highest Achievers In Sports And Business For Over Two Decades.

Todd Herman has been helping ambitious achievers do hard things since Bieber was a baby. That’s 1997 if you’re doing the math. He’s built peak performance development systems and been a strategist for ambitious entrepreneurs, athletes, and leaders who want to achieve wildly outrageous goals.

He’s helped clients reach the Olympic podium, build multimillion-dollar companies, and more importantly master their inner game so they enjoy the process on the way to victory. The Boston Globe called him, ‘A Sports Training Superstar’ and he’s been featured in over 1,000 media platforms. His signature business performance system, 90 Day Year, has been named the world’s top leadership and skill development program — twice!

Todd is the author of the WSJ bestselling book The Alter Ego Effect™: The Power of Secret Identities to Transform Your Life. He lives in New York City with his wife and three young children, and is currently the world’s worst ukulele player, but working on it.

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Todd has written the definitive playbook for people striving to achieve great things! This will not only inspire people but give them a real tool to help win at life.

Neil PatelEntrepreneur and Author
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In this book Todd takes you on a mind-expanding journey to find your Heroic Self. If you want a stronger mental game - get this book!

Emily FletcherActress & Founder of Ziva Meditation
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My first thought: "This book is going to change minds and change lives." My second thought: "How can I get this book into all of my customers hands!"

JJ VirginCelebrity Nutritionist
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This needs to be required reading for every ambitious soul! Finally, a book to help conquer the challenges of doing hard stuff by someone that's coached top performers!"

Brian SmithUgg Founder and Best-Selling Author
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I used this exact strategy to get to the top of my sport. This is truly what elite professionals do to win. This book is a gift!

Frank ShamrockUFC Champion, Entrepreneur, and Philanthropist

Activate peak performance

when it matters most

Activate Peak Performance When it Matters Most